Over the past two decades, the sales and marketing industry has undergone significant shifts. However, the psychological impact of the pandemic on audiences across industries has introduced unprecedented challenges. People’s emotional processing and decision-making have constantly evolved, but in March 2020, the strategies we relied on to create effective marketing campaigns became ineffective. Unless you were in the toilet paper business, it was difficult to predict how your audience would respond to marketing messages.
If you’re still unsure about your marketing goals, we understand. We would love to learn more about what you’re working on. Take a look at our capabilities and get in touch with us. Let’s navigate your business challenges together.