Last time, we told you the reasons you should be using short form video content in your overall marketing strategy. Now, we didn’t want to leave you high and dry so here are some tips to create short form video content.

1. Determine the Goal

Before you start to creating short form video content, it’s essential to determine your goal for your business. What message do you want to convey, and who is your ideal client? Do you want to entertain, educate, or promote a product or service? Knowing your goal will help you to create a more focused and effective video.

2. Plan Your Content

Spending time to sit down and create a calendar of content allows you the ability to shoot multiple videos at one time to disburse over a period of time. That way you’re not constantly feeling like you’re behind on creating content.

3. Keep it Short and Sweet

The most effective short-form videos are concise and to the point. Keep your video under 60 seconds and focus on delivering your message in an authentic and effective way. Avoid rambling or going off on tangents, as this can cause your audience to lose interest. DO NOT READ OFF OF A SCRIPT!

4. Use High Quality Gear

High-quality audio and visuals are essential for creating a professional-looking short-form video. Invest in a good microphone to ensure that your audio is clear and easy to understand. Use a high-quality camera or smartphone to capture your visuals and make sure that your lighting is adequate.

5. Utilize Editing Software

Editing software can help you to create a more polished and professional-looking short-form video. There are many free and paid editing software options available, such as iMovie, Adobe Premiere Pro, or Canva. These tools can help you to cut and edit your footage, add transitions and effects, and adjust the color and sound. All of these combine together to legitimize your messaging and your business.

6. Promote Your Video

We can’t rely on every video we create going viral. However, we can take the necessary steps to get it in front of our current network and a broader audience. Post your video on Youtube, Instagram, Facebook and Tik Tok. You can also embed these videos in your emails to your clients.   (If you aren’t sending emails to your database, that’s a whole other conversatoin.)

If you want to create short form video content that is impactful for your business it requires careful planning, high-quality audio and visuals, and concise and engaging content. By following these tips and experimenting with different formats, you can create a video that resonates with your audience and achieves your goal. Don’t forget to promote your video to increase visibility and reach a wider audience.

If you want to some more tips to create short form video content or to discuss our content creation services or maybe even chat about other marketing trends that will impact your business, contact us today for an initial consultation.