As a small business owner, trying to keep up with social media marketing trends is overwhelming. At Radar Designs, we stay up to date on all the latest news and trends that impact the way we market our businesses so you don’t have to. (You’re Welcome!)

Check out the current social marketing trends in 2023 so that you can keep your social media marketing and your business in front of the potential clients.

1. Short Form Video is King

Short-form video content, such as TikTok and Instagram Reels, is expected to continue to grow in popularity, as users prefer to consume bite-sized pieces of content in their busy lives.  If you aren’t creating short form video content, you are missing out a valuable tool to stay in front of current and potential clients.

Clients have asked me about a possible TikTok ban and our opinion is that is incredibly unlikely to happen. It’s important to know that the major company lobbying for that ban is Facebook.

2. Rise of AI generated content

AI is here, but definitely not the version we were promised in the science fiction movies as kids. AI and machine learning technologies are expected to play an increasingly important role in personalizing content recommendations and improving the overall user experience.

3. Gen Z is here.

When engaging with a new brand on social media, Gen Z audiences care most about authenticity and values. 45% of Gen Zers say that a brand “appearing trustworthy and transparent” is a big motivating factor for engagement. So don’t make your social marketing all about selling: create content that’s explicit about what your values are, and share as much of your brand’s story as you can.

If you want to learn more about our social media marketing services or discuss more social media marketing trends that will impact your business, contact us today for an initial consultation.