Why Use Short Form Video Content?

We use short form video content almost daily in marketing for our clients. It is one of the best ways to stay in front of your clients and stay relevant.  Customers retain 95% of information they see in short form video content, making them essential not only for marketing but also for establishing a strong brand.

If you aren’t using short form video content in your marketing you are missing out on a valuable way to both get and retain clients. Check out some of the top benefits that our clients are seeing from utilizing short-form video content.

Why Use Short Form Video Content?

1. Increased Engagement

Have you noticed a decrease in the engagement of your static business posts? That’s because social media platforms are pushing users towards short form video content. Short form video content attract more likes, shares, and reactions, which leads to you staying top of mind to your clients and potential clients longer.

2. Relevant Content

Studies are showing that users prefer to digest information via short form video content. Long explainer videos and static posts don’t keep a user’s attention long enough for them to take in the information. Creating short-form video content allows you to stay in front of your clients in a format that they prefer.

3. Better SEO

Taking those same short-form videos that you are pushing on social media and embedding them on your website, keeps your website visitors staying on your site longer as they absorb the content. The longer a person stays on your site, they more likely they are to contact you!

4. Increased ROI

The average individual now spends more than an hour every week watching videos TikTok, Instagram and other social media platforms. It is beneficial to your business to have a well-planned, high-quality video to show customers when presenting your products or services.

If you want to learn more about our short form video content creation or discuss other marketing trends that will impact your business, contact us today for an initial consultation.

Published On: February 12, 2023 / Categories: Content Marketing, Digital Marketing, Marketing Strategy /

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