With increased access to graphic design tools and plug and play templates, your business runs a greater risk of putting out bad graphic design that can make your business look unprofessional and drive customers away.
The average person only has 6 seconds to register the first impression of your brand. In fact, according to a study by McKinsey, the number one reason consumers don’t trust businesses is because of poor graphic design.
Often, we encounter businesses that want the cheapest graphic design solution, not understanding the value of how visuals impact perception of their business. Graphic design is one of the most important aspects of any marketing campaign. This post will look at what makes a design bad and how it costs your business money.
How Bad Graphic Design Hurts Your Business
1. It Makes Your Business Look Unprofessional
When you are running a business, it matters that you are professional and look like it. It is how you attract your ideal clients and customers. Attracting your target audience is impossible to achieve with bad graphic design.
As much as possible, you would want to have the best image you could have, be it through print or digital media. Any kind of bad design, no matter how small— incorrect spellings, changing color schemes, incoherent concepts, among others, can hurt your business. You need to be careful, especially when you are only starting.
People have a limited attention span, and they will likely notice the most appealing and most pleasing materials. It only means that your graphic designs can make or break your entire business and its profitability. Whether you stand out or not depends on how relevant and appealing your graphic designs are.
2. Drives Customers Away
A foolproof way of driving your target market away is by having bad graphic designs. People consume content every day. Wherever they go, be it in the real world or online, there is something to see. Designs that are crowded, with varying fonts make it so that your message doesn’t stand out
In this world where humans thrive on content consumption, you need to make sure that you capture the attention of your target market in just a second. You only have a second to make them notice you, so you really need to be smart about it. A mediocre or poorly designed material is not going to cut it. They’ll glance over you and onto your competitor.
When you present your business in front of others, it should be lucrative and engaging enough to pull the right target audience and start talking about your brand. People will notice you only if your appeal is great..
3. Ruins Brand Reputation
You invested money in building a well thought out brand and logo, but now you’ve handed off the brand standards to someone who doesn’t follow through with consistent messaging. Or you’ve decided to change the brand, trying out a new font, tweaking a logo and before you know it your branding and graphic design look completely different than what was originally created. And, worse, your marketing has become inconsistent, even sloppy.
Your post don’t get as much traction because your followers no longer recognize it as your own. New clients are unsure of what you’re selling, so pass right over it.
Brand consistency is the practice of conveying messages that are in sync with the identity and values of your brand. The ease of creating content through varying sources, allows a lot of room for error
The result is often inconsistent messaging and a brand that’s open to different interpretations. Consistency, thus, is a crucial factor for building an authentic brand. And it’s this consistent, authentic messaging that drives sales.
We understand that it can be difficult to justify the expense of hiring a good designer when there are so many ads out there for $5 designs. However, by going down the cheap route you risk wasting a lot of time which, as we know, is money.
Additionally, a bad graphic design will thwart all your future marketing endeavors as well, whenever you decide to use those on a larger media scale.
Again, you may not see it straight away but you may end up with a design that looks irrelevant, cheap, or outdated!
Graphic design is like any other service or product you pay for. And if what you get is not helping you achieve your goal, it’s a huge cost you’ll be bearing for a long time.
If you want to learn more about our graphic design services, contact us today for an initial consultation.